This page includes resources for our members, such as video and audio recordings of our webinars, presentations, and other information.
December 5, 2024 VRLTA Webinar: Kickstart 2025 With Energy Savings! Get ahead on your 2025 energy savings goals with programs created to help you save energy and money. Dominion Energy’s Energy Conservation programs are designed to support the goals of businesses just like yours. Getting started is easy, and their team joined us for an informative webinar discussing how VRLTA members can take advantage of these programs.
August 29, 2024 VRLTA Webinar: Virginia's Spirit of Success - A Bar & Restaurant Guide Virginia’s distillers are making spirits built on more than 400 years of history combined with modern day creativity, craftsmanship, and pure grit. Virginia’s distilleries want to work with local bars and restaurants to help you provide offerings that are uniquely Virginian.
The Virginia Spirits Board is launching a number of programs to help build awareness and drive new customers to your bar, restaurant or hotel. This informative webinar will teach you more about Virginia’s craft spirits industry and how you can be part of our celebration of Virginia as the Birthplace of American Spirits!
August 1, 2024 VRLTA Webinar: Innovative Recruitment Strategies We were joined by Leadline for the an informative virtual session: Unlocking Success - Innovative Recruitment Strategies for Thriving in Today's Hospitality Landscape! In this discussion, Leadline's Kendley Davenport and Catherine Bolling led a discussion that covered:
How to Modernize and Optimize your processes or lose great talent to your competitors
Adjusting to the Gen Z workforce - adapt or die
Driving the candidate experience - a must have
Measuring and tracking your ROI - you can reduce your costs by over 25%
July 24, 2024 VRLTA Webinar: VTC Grant Opportunities The Virginia Tourism Corporation Grants Division has opened their grants applications for the Microbusiness Marketing Leverage Program. (July 16, 2024, and closes August 22, 2024), and hosted a webinar for our members to give them a look at how to make the most out of their applications.
The Virginia Tourism Corporation is offering these grant funds to spur economic activity and travel across the Commonwealth to support tourism-oriented small businesses and organizations. This grant is part of effort to drive shoulder season visitation and overnight visitation during the months of September to May. You will leave with a better understanding of the program, the marketing focus, who is eligible, in-kind and cash match requirements, timelines, and deadlines, and how to apply.
June 18, 2024 VRLTA Webinar: Digital Trails - Navigating Your Presence Online with CGI Digital In the fast-paced digital landscape, establishing a strong online presence is crucial for businesses in the tourism and hospitality industry. Whether you run a hotel, a travel agency, a local tour guide service, a restaurant, or a local brewery your online presence can make or break your success. This webinar aims to provide insights and practical tips on how to master your online presence to attract more customers, increase revenue, and enhance brand visibility. From crafting engaging content to managing your online reputation, we'll equip you with the tools and insights necessary to thrive in today's competitive landscape.
May 30, 2024 VRLTA Webinar: Introduction to the Work Opportunity Tax Credit from VirginiaWORKS The Work Opportunity Tax Credit (WOTC) is a federal tax credit available to employers who hire individuals from eligible target groups with significant barriers to employment. Each year, employers claim over $1 billion in tax credits under the WOTC program. We were joined by Priscilla Skinner, the WOTC State Coordinator for Virginia, who oversees a group of dedicated staff who work to verify WOTC target group eligibility applications from employers that hire difficult to employ job seekers.
Prior to accepting the WOTC State Coordinator position, Ms. Skinner held the position of Workforce Service Representative within the Virginia Employment Commisssion assisting job seekers with resume writing, job referrals, job application assistance and Virginia Workforce Connection (VWC) registration assistance. Ms. Skinner completed over 30 years in the private sector Health Insurance space in Medical Claims Processing, Medical Claims Training and Medical Claims Operations Management.
May 9, 2024 VRLTA Webinar: Virtual Tours as Table Stakes in Destination Marketing We were joined by the team with YouVisit, the premier virtual experience creator, for an informative webinar covering why virtual tours are indispensable in destination marketing. YouVisit virtual tours transcend traditional mapping, offering curated experiences that capture the essence of each locale, appealing to travelers of all tastes. Crafted by one of the world's largest virtual experience production teams, our tours help organizations narrate their unique stories, making every visit irresistible to global audiences.
Catch the webinar recording and learn how you can elevate your marketing strategy with our cutting-edge virtual tours.
April 4, 2024 VRLTA Webinar: Employee Wages - Challenges & Solutions from Salary.com Join a discussion & demonstration about wage data and the CompData hospitality industry survey with VRLTA partners Salary.com. During this session, we’ll be discussing trends in pay in the post-pandemic labor market, pay challenges unique to hospitality, and our hospitality survey product.
March 7, 2024 VRLTA Webinar: Introduction to RetirePath Virginia Virginians have a new way to save for retirement at work! RetirePath Virginia was created by state law to expand access to retirement savings. This informational session provides an overview of the Commonwealth’s automatic-enrollment, state-facilitated retirement savings program. Check it out to learn about: Why was RetirePath created? How does RetirePath work? Who can participate? What do eligible Virginia employers need to know? What do eligible Virginia employees need to know?
February 13, 2024 VRLTA Webinar: VTC Grant Opportunities Check out the recording from our informative virtual session held on February 13th, 2024, hosted by the Virginia Tourism Corporation (VTC) Grants team! The VTC Grants Division opened THREE (3) grant programs on Thursday, February 8, 2024, and they will remain open until March 14, 2024. These are matching reimbursement grants for marketing and some event production expenses. Eligible applicants for the Marketing Leverage Program and Special Events & Festival Program include private tourism-oriented businesses, including lodging, hotels, B&Bs, campgrounds, restaurants, breweries, wineries, distilleries, museums, attractions, outfitters, tour guides, and boutique retail.
The goal of these programs is to grow visitation to Virginia and increase overnight stays. More information can be found on vatc.org/grants.
February 5, 2024 VRLTA Webinar: ServSafe Alcohol Public Policy Trends & Mitigating the Risks The changes to state and local alcohol policies in the last three years are the most significant since the end of Prohibition in 1933. Some of these changes create new opportunities for the hospitality industry, but they also come with a new set of liabilities and risks. In this webinar, we will dive deep to learn about these new trends and how we can mitigate the risks.
January 16, 2024 VRLTA Webinar: Dominion Energy's Energy Conservation Programs New Year, New Energy Savings! Jumpstart your 2024 savings with programs created to help you save energy and money. Dominion Energy’s Energy Conservation programs are designed to support the goals of businesses just like yours. Getting started is easy.Join us to learn how to start saving energy—and boosting your bottom line.
August 30, 2023 Webinar: Virginia Tourism Corporation Grant Opportunities Virginia Tourism Corporation (VTC) has a number of marketing leverage grant programs available that VRLTA members can take advantage of. Whether you're trying out a new campaign, running a seasonal special, or looking for ways to increase visitation - these grant programs can provide valuable resources to your organization.
Join VTC's Grants Director Staci Martin, Grants Specialist Noah Salaah ad-Deen, and Grant Coordinator Caleb Leech as they give an overview of upcoming grant opportunities available through VTC, some tips on how to apply, and best practices.
