The Virginia Restaurant, Lodging & Travel Association (VRLTA) has represented the Commonwealth’s restaurants, hotels and travel attractions for nearly 80 years.
The Association began in the 1930s and 1940s as three separate associations with a common goal—protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel & Motel Association, Virginia Restaurant Association, and Virginia Travel Council came together under the umbrella Virginia Hospitality & Travel Association.
Today, the association operates as the Virginia Restaurant, Lodging & Travel Association. It's a name that honors the roots of the three originating establishments and clearly aligns the Association with all of our members.
From A Member...
"Representing a government destination marketing organization has its benefits and its limitations. One limitation is the inability to lobby on behalf of my organization. My membership with VRLTA ensures I have the support I need when issues arise and that I’m able to learn about how other organizations in the Commonwealth have solved similar issues."