VRLTA Represents Virginia's Hospitality & Tourism Industries

​The Virginia Restaurant, Lodging & Travel Association (VRLTA) has represented the Commonwealth’s restaurants, hotels and travel attractions for nearly 80 years.
The Association began in the 1930s and 1940s as three separate associations with a common goal—protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel & Motel Association, Virginia Restaurant Association, and Virginia Travel Council came together under the umbrella Virginia Hospitality & Travel Association.

​Today, the association operates as the Virginia Restaurant, Lodging & Travel Association. It's a name that honors the roots of the three originating establishments and clearly aligns the Association with all of our members.

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Learn more about how VRLTA is supporting members and the hospitality and tourism industries during COVID-19.

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RUSS CRONBERG
VICE PRESIDENT, VRLTA CHARLOTTESVILLE CHAPTER & GENERAL MANAGER, BOARS HEAD RESORT

From A Member...

"Being a part of VRLTA has been extremely valuable for not only me as the leader of my resort but also our entire team. The networking available has resulted in idea generation for not only revenue opportunities but also operational cost saving initiatives and operating best practices. I have also found working with VRLTA for the industry as a whole as a voice to be very rewarding professionally and look forward to serving further."

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