VIRGINIA'S HOSPITALITY & TRAVEL BLOG
Why are VRLTA dues increasing in 2024?
Membership Dues Have Stayed Flat for Over Five (5) Years
VRLTA last increased membership dues in 2018. We understand the significant impacts to the hospitality has faced over the past five years, including a global pandemic and recession, and we’ve made sure to be as accommodating as possible under these circumstances. The dues increase will bring our association more in-line with current rates.
Association Membership Is Bigger Than Ever. More Members = More Resources Needed
VRLTA membership has increased significantly thanks to the hard work of our team, and VRLTA plans to invest in additional resources to help accommodate and bring value to our growing membership. One of the biggest focus areas on these efforts is the work our Government Affairs team does to support legislation that provides cost-saving opportunities to our members, funding opportunities, VA ABC legislation and regulations, workforce issues across the Commonwealth, and more.
VRLTA is Providing More Programs and Resources to Our Members
Now with a fully-staffed team, VRLTA is able to offer more resources and programs to our members than ever before. The association now offers in-house photography and production, improved marketing opportunities, over 50 networking events annually, and an ever-growing list of partner benefit programs like the newly-created association healthcare program with UnitedHealthcare.
How much will my dues increase?
The VRLTA member dues will see an increase of approximately 10% across our various membership levels. If you're interested in seeing the full list of 2024 membership offerings, you can do so here.
When does the dues increase go into effect?
The dues increase will go into effect on January 1, 2024. Anyone who either joins VRLTA or renews their membership on or after that date will do so under the updated membership dues.
My VRLTA membership comes through a TID, what does that mean for me?
If your VRLTA membership comes from being part of a Tourism Improvement District (TID), there's nothing you need to worry about. As the costs of your membership comes through the TID fund, we'll continue to work directly with the TID Governance Committee directly on any dues changes for 2024 and beyond.
What more can we expect in 2024?
We're so glad you asked! VRLTA is excited to roll out a number of new opportunities and improved resources to our members in the upcoming year. Here's a look at what you can expect: