Amplify Your Reach with VRLTA Attractions are the heartbeat of Virginia’s visitor experience, and VRLTA is committed to helping you shine. From museums and entertainment venues to theme parks and cultural landmarks, we work to ensure that attractions are prioritized in statewide tourism initiatives, policy decisions, and workforce development efforts. VRLTA events offer attraction leaders…
Read MoreServing up Savings for Virginia Restaurants Virginia’s campgrounds and outdoor lodging operators offer some of the most memorable visitor experiences in the Commonwealth. As this segment of the travel industry continues to grow, VRLTA is your voice in policy discussions, a source for practical business support, and a champion for outdoor tourism. VRLTA connects campground…
Read MoreConnecting You to Virginia’s Hospitality Industry Virginia’s tourism suppliers-from foodservice providers and technology vendors to marketing firms and hospitality consultants-are essential partners in keeping the industry moving forward. VRLTA connects you directly to decision-makers across restaurants, hotels, attractions, and destinations, giving you the platform and relationships needed to grow your business. Suppliers gain direct access…
Read MoreHelp Your Destination Shine with VRLTA As the stewards of Virginia’s communities, DMOs and CVBs play a critical role in attracting visitors, driving economic development, and telling authentic regional stories. VRLTA recognizes that role and works closely with destination leaders to amplify local efforts, secure tourism-friendly policies, and build statewide coalitions that promote Virginia as…
Read MoreBenefits That Always Check In Virginia’s lodging industry is a key pillar of our state’s tourism economy, and VRLTA is proud to represent hotels, inns, resorts, bed & breakfasts, and lodging brands of all types and sizes. We advocate for policies that support a strong travel sector, a skilled workforce, and a fair playing field…
Read MoreServing up Savings for Virginia Restaurants Virginia’s restaurant industry is vibrant, diverse, and constantly evolving-and VRLTA is here to ensure it thrives. Whether you’re running a fine dining destination, a quick-service concept, or a family-owned establishment, VRLTA provides the tools and support to help you succeed. From workforce development and policy advocacy to promotional campaigns…
Read MoreThe City of Fredericksburg is represented in the new Bull Run Chapter footprint (Getty Images) RICHMOND, VA – The Virginia Restaurant, Lodging & Travel Association (VRLTA) is proud to announce the expansion of its Bull Run Chapter, further strengthening the association’s local engagement across the Northern Virginia region. The chapter’s footprint now includes Spotsylvania County,…
Read MoreThe One Big Beautiful Bill Act (OBBBA), which passed through Congress in July and has been signed by President Trump, will have some interesting impacts on Virginia residents over the next few years. Some of those impacts could be positive, like the possibility for tax filers to save money by conforming the Commonwealth’s rules to…
Read MoreWe’re thrilled to present to our members the 2025-26 Slate of Officers and Board of Directors for the Virginia Restaurant, Lodging & Travel Association. This group was voted on during the VRLTA Fall Membership Meeting, which took place prior to the Ordinary Awards on Monday, September 8, 2025. Congratulations to all those selected, and a…
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