Make Your Voice Heard!
VRLTA’s annual Legislative Day on the Hill and Taste of VRLTA Reception - which takes place January 27-28, 2027 and draws over 200 attendees each year - is Virginia’s premiere opportunity to get learn about relevant issues and advocate on behalf of our industries to policymakers and their staff. It's one of the best opportunities to put a face on our industry and discuss current issues and challenges.
Beginning with a Legislative Breakfast and Issues Briefing, Day on the Hill then proceeds to the new General Assembly Building for a morning of face-to-face meetings with legislators to promote VRLTA’s Legislative Priorities and advocate for and against bills concerning the industry, culminating with a Gallery introduction for members in the Virginia Capitol by a Member of the General Assembly on the Floor
VRLTA Webinar: Tips for Successful Advocacy in 2027
Want to make the most of your Day on the Hill experience? Join VRLTA's Director of Government Affairs, Tommy Herbert, for our Advocacy 101 webinar, designed to help you navigate the legislative process and make meaningful connections with your elected officials.
From a preview of key issues facing Virginia's hospitality and tourism industries in 2027 to practical advocacy strategies and tips for effective communication, this session will help you head to the State Capitol feeling informed, confident, and ready to make your voice heard!
PLEASE NOTE - Registration options are as follows:
- Day on the Hill Registration (Includes All Events):*
- Wednesday VRLTA Membership Luncheon & Component Breakout Meetings (Hilton Richmond Downtown)
- Wednesday Taste of VRLTA Reception (John Marshall Ballrooms)
- Thursday Legislative Breakfast (Hilton Richmond Downtown)
- Thursday Meetings with Legislators (General Assembly Building)
- Taste of VRLTA Registration Only:
- Wednesday Taste of VRLTA Reception (John Marshall Ballrooms)
- Legislative Breakfast Registration Only:
- Thursday Legislative Breakfast (Hilton Richmond Downtown)
- Thursday Meetings with Legislators (General Assembly Building)
Membership Luncheon Keynotes:
Jessica Frost
AVP Customer Experience & Engagement – Licensing, BMI
Jessica Frost is Assistant Vice President, Customer Experience & Engagement, at Broadcast Music, Inc. the largest performing rights organization in the world. In this role, Jessica is responsible for developing and overseeing all Licensing industry outreach strategies and industry partner programs to support the overall revenue goals of the department. Frost works with industry associations to help educate their members on the value music brings to their establishment and the service BMI provides to both songwriters and business owners. Based in Nashville, Frost is a 26-year veteran at BMI.
Frost holds a B.A. from the University of Florida. In her free time, she enjoys traveling, trying new restaurants, reading and spending time with her husband Jason and teenage son, Evan.
Venue Information:
Wednesday VRLTA Membership Luncheon & Component Breakout Meetings
Wednesday, January 27, 2027
Richmond Marriott Downtown
500 E Broad Street, Richmond, VA 23219
Taste of VRLTA Legislative Reception
Wednesday, January 27, 2027
The John Marshall Ballrooms
101 N 5th Street, Richmond, VA 23219
VRLTA Legislative Breakfast
Thursday, January 28, 2027
Richmond Marriott Downtown
500 E Broad Street, Richmond, VA 23219
LEVELS OF SUPPORT
Platinum Sponsor - $7,500
Annual Legislative Membership Meeting Benefits:
- Logo placement & name recognition on all promotional materials
- Logo on digital logo loop presentation during breaks
- Mention in The Slice, VRLTA’s digital newsletter, prior to the event
- Acknowledgement from speaker’s podium
- Speaking opportunity during event based on agenda
- 5 Complimentary Tickets to Day on Hill Meeting
Taste of VRLTA Reception Benefits:
- Logo placement & name recognition on all promotional materials
- Recognition on signage at reception
- Opportunity to introduce a distinguished guest of honor (TBD)
- 5 Complimentary Tickets to Reception Only