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Heartland

Payment Processing & Payroll Solutions Heartland is a proud partner of VRLTA, as the point of sale, payments, and payroll solution of choice for entrepreneurs who need human-centered technology to sell more, keep customers coming back and spend less time in the back office. Nearly 1,000,000 businesses trust Heartland to guide them through market changes…

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In The News

2024 October 29, 2024: Two Virginians Bring Home Honors at AHLA’s 2024 GM of the Year Awards September 18, 2024: VRLTA Announces Legacy Membership Program September 16, 2024: VRLTA Announces 2024 Ordinary Award Winners August 20, 2024: VRLTA Foundation Announces 2024 Scholarships for Local Hospitality Students July 22, 2024: Two Virginia Schools Receives $5,000 Rachael…

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VRLTA Bill Tracker

During General Assembly sessions, VRLTA publishes a bill tracker to help members keep up with the latest legislation that may affect the tourism and/or hospitality industries. As a benefit to our members, we maintain and update this document to ensure members know about and understand legislation before the General Assembly that may affect YOUR business.…

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Kayla Cleveland

Back to Our Team Kayla Cleveland Chapter & Events Manager kayla@vrlta.org Kayla brings over a decade of experience working in the hospitality industry to VRLTA. With a background in event execution, member services, training, and management, her skillset has already made an immediate impact on the association. Prior to her current role, Cleveland was a…

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Jai Girard

Back to Our Team Jai Girard, PhD. Director of Education & Workforce Development jai@vrlta.org Jai joined VRLTA from James Madison University where she served as a Visiting Lecturer. She has over 15 years of hospitality experience. At JMU, Jai taught classes in hospitality and tourism (entrepreneurship, marketing, ethics, etc.) while also serving as the JMU’s…

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Tommy Herbert

Back to Our Team Tommy Herbert Director of Government Affairs tommy@vrlta.org Herbert brings a wealth of experience to the position, with recent positions that include Manager of Government Affairs with the Virginia Apartment Management Association, as well as Communication Manager for Government Affairs with the National Apartment Association. He also has experience working alongside several…

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Ryan Trapp

Back to Our Team Ryan Trapp Director of Marketing & Communications ryan@vrlta.org Ryan joined VRLTA with over a decade of experience in tourism and event marketing. Prior to joining the Association, he held the positions of Art Director for the Virginia Tourism Corporation, and Digital Communications manager at Richmond Raceway. Ryan started his career in…

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Brittany Wojdyla

Back to Our Team Brittany Wojdyla Vice President of Membership & Business Development brittany@vrlta.org Brittany joined VRLTA from Sea Island Resort in coastal Georgia and has over 13 years of hospitality, hotel and event planning experience. Prior to joining the Sea Island Company, Brittany worked for The Ritz-Carlton Hotel Company in Charlotte, North Carolina alongside…

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Jenny Latina

Back to Our Team Jenny Latina Director of Administration & Member Success jenny@vrlta.org Jenny has worked with VRLTA for eight years – long enough to be the go-to person around the office for most things! She keeps the staff on track, supports our members in ways big and small, and ensures the office runs smoothly.…

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Eric Terry

Back to Our Team Eric Terry President eric@vrlta.org Eric Terry joined the Virginia Restaurant, Lodging, and Travel Association (VRLTA) in 2014, bringing over three decades of hospitality experience to the organization. Representing a membership of over 1,500 across the Commonwealth, the VRLTA has represented Virginia’s restaurants, hotels, and travel attractions for nearly 80 years. As…

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