Benefits That Always Check In
Virginia’s lodging industry is a key pillar of our state’s tourism economy, and VRLTA is proud to represent hotels, inns, resorts, bed & breakfasts, and lodging brands of all types and sizes. We advocate for policies that support a strong travel sector, a skilled workforce, and a fair playing field - particularly around issues like short-term rental regulations, occupancy taxes, and workforce housing.
Hotel and lodging members benefit from savings on operational essentials like linens, energy services, and technology solutions - helping properties stay competitive in a tight-margin industry.
From the VA1 Governor’s Tourism Summit to regional chapter gatherings, VRLTA events offer valuable networking, learning, and exposure to trends shaping Virginia’s hospitality landscape.
VRLTA represents lodging interests at every level of government; tackling issues like short-term rentals, tourism promotion funding, and lodging taxes to protect and strengthen Virginia’s lodging sector.
As a member of VRLTA, you’re plugged into statewide advocacy efforts and gain access to timely information that helps you stay ahead of the curve. We work directly with policymakers to ensure that hoteliers’ voices are heard and that legislation reflects the realities of running a property. Members also benefit from exclusive discounts on insurance, technology tools, workforce solutions, and marketing support to help boost visibility and bookings.
Whether you operate a large hotel or a boutique getaway, VRLTA gives you the network, resources, and advocacy needed to stay competitive and drive results in a dynamic marketplace.
Annual Dues:
- Independent Hotels/Other Lodging:
- 50 Rooms or Less = $325
- 51 Rooms + = $8 per room
- Branded Hotels:
- 44 - 199 Rooms: $7 per room
- 200 - 399 Rooms: $6 per room
- 400+ Rooms: $5 per room
Maximum annual dues (if centrally billed) $8,500
"The most important benefit of joining VRLTA is having a strong, unified voice advocating for the hospitality industry at the state and local levels. For The Westin Richmond, this advocacy ensures our concerns are heard and our interests are represented in key policy decisions. In addition, access to timely industry updates, networking opportunities, and professional development resources makes membership an essential tool for staying competitive and informed."
- Alycia Sanders
The Westin Richmond
