Amplify Your Reach with VRLTA
Attractions are the heartbeat of Virginia’s visitor experience, and VRLTA is committed to helping you shine. From museums and entertainment venues to theme parks and cultural landmarks, we work to ensure that attractions are prioritized in statewide tourism initiatives, policy decisions, and workforce development efforts.
VRLTA events offer attraction leaders the chance to exchange insights, share strategies, and explore emerging trends alongside peers from across the tourism ecosystem.
Attractions benefit from VRLTA’s advocacy on key issues like tax policy, transportation funding, and local tourism investments - all of which directly impact visitation.
Members stay ahead of the curve with timely updates on policy changes, tourism trends, and new opportunities relevant to Virginia’s attraction operators.
Membership in VRLTA offers direct access to promotional support, marketing partnerships, inclusion in the VRLTA Travel Guide, and cross-industry collaboration that increases your exposure to both locals and out-of-state visitors. We also advocate for funding, grants, and policies that sustain and grow the attractions sector—ensuring it remains a powerful driver of economic impact across Virginia.
If you’re looking to expand your reach, influence decisions that affect your business, and connect with tourism leaders across the Commonwealth, VRLTA is your destination for support, advocacy, and visibility.
Annual Dues:
- Number of Visitors up to 50,000: $325
- 50,001 — 250,000: $750
- 250,001 — 500,000: $1,200
- 500,001 — 1 million: $3,500
- 1 million or more: $5,000
"I joined VRLTA because I believe in the importance of speaking with a united voice as an industry. The challenges we face—whether workforce, legislation, taxation, or tourism promotion—are too large for any one operator to tackle alone. By becoming a member, I wanted to be part of something bigger: an organization that advocates on our behalf, brings together leaders from across the Commonwealth, and gives us the chance to learn from one another. It's also important to me to give back to the hospitality industry that has given me so much, and VRLTA is the platform that allows me to do that meaningfully."
- Russ Cronberg
UVA Foundation
