Help Your Destination Shine with VRLTA
As the stewards of Virginia’s communities, DMOs and CVBs play a critical role in attracting visitors, driving economic development, and telling authentic regional stories. VRLTA recognizes that role and works closely with destination leaders to amplify local efforts, secure tourism-friendly policies, and build statewide coalitions that promote Virginia as a top-tier travel destination.
DMOs and CVBs benefit from VRLTA’s statewide and regional events that foster collaboration, showcase innovative ideas, and connect destinations with peers and partners across the Commonwealth.
Whether it’s through campaign collaborations, VRLTA Travel Guide promotion, event features, or member spotlights, VRLTA helps elevate the visibility of local destinations across Virginia.
VRLTA is a steadfast advocate for tourism funding, DMO autonomy, and policies that protect and grow the economic impact of destination marketing organizations of all sizes.
By joining VRLTA, DMOs and CVBs gain a stronger voice in advocacy conversations that impact marketing funding, regional grant programs, and destination development. We provide networking opportunities with industry peers, marketing support through initiatives like Virginia restaurant weeks, VRLTA Legislative Day on the Hill and VA1 Governor’s Tourism Summit. VRLTA also provides access to key insights through partnerships with data providers and tourism researchers.
With VRLTA at your side, you can magnify your message, expand your resources, and make your community’s tourism future even brighter.
Annual Dues:
- Annual budget up to $100,000: $350
- $100,001 — $300,000: $450
- $300,001 — $500,000: $550
- $500,001 — $800,000: $650
- $800,001 — $1,500,000: $750
- ​$1,500,000+: $850
"I would highly encourage anyone in the travel, tourism and hospitality business, both private industry and public interests, to join and be active within VRLTA. The value they bring to their membership is genuinely superlative and includes great opportunities to connect through the VA-1 Governor’s Tourism Summit; Day on the Hill; conference calls with legislators; the industry jobs board and workforce development; and a plethora of meetings and roundtables that inform and celebrate the tourism trade. VRLTA is truly a pillar in the hospitality industry."
- Judy Winslow
Smithfield & Isle of Wight Tourism
