Our Mission
To Advance and Protect a Diverse and Unified Restaurant, Lodging, and Tourism Industry in Virginia
through Strategic Advocacy and Valued Member Services.
Industries We Support
Restaurants
Lodging
Attractions
DMOs
Tourism Suppliers
Campgrounds
Mark Your Calendar
Around the Industry
2025 Ordinary Award Finalists Announced
The 2025 Ordinary Awards, which recognizes the best and brightest in Virginia hospitality, will take place on Monday, September 8…
VA1 Tourism Summit Heads to Kalahari in 2026
VRLTA and VTC are proud to announce that the 2026 VA1 Governor’s Tourism Summit will take place at the highly-anticipated Kalahari Resorts & Conventions in Virginia.
Lynchburg Lodging Tax Defeated
With a proposal on the table to increase the lodging tax to 8.5% and the room rate to $3, several folks spoke out against it during public comment.
