Representing Virginia’s Hospitality & Tourism Industries
The Virginia Restaurant, Lodging and Travel Association (VRLTA) has represented the Commonwealth’s restaurants, hotels and travel attractions for nearly 80 years.
The Association began in the 1930s and ‘40s as three separate associations with a common goal—protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel & Motel Association, Virginia Restaurant Association and Virginia Travel Council came together under the umbrella Virginia Hospitality & Travel Association.
Today, the association operates as the Virginia Restaurant, Lodging and Travel Association. A name that honors the roots of the three originating establishments. A designation that clearly aligns our brand with our member base and ensures Virginia’s elected officials know who we represent.