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Manufacturer Rebate Program
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Want to put money money back in your pocket simply for ordering the products you already purchase? VRLTA’s Manufacturer Rebate Program (MRP) can can do just that.

We've teamed up with Prime Source Purchasing (PSP)—a consulting and administrative company that establishes partnerships between foodservice operators, manufacturers, and distributors—to maximize your cost savings, in the form of a quarterly rebate, while minimizing your time. PSP offers restaurant operators a customized approach to evaluate need, negotiate manufacturer programs, track and analyze purchasing data, and provide ongoing communication to ensure maximum cost savings.

The programs are negotiated with key manufacturers who reward foodservice operators for ongoing purchases of, and loyalty to their products. Our strong relationships with manufacturer and distributor partners, affords us the ability to negotiate and establish the most beneficial programs for our clients. We are respected for our partnership approach, knowledge of the industry, administration and broad service offerings.

Key Benefits:

  • No upfront fees and more participation = higher earnings
  • No hidden costs
  • State-of-the-art reporting
  • Rebate earnings have no limit!
  • Market trends & newsletter

As the food service industry evolves and market prices continue to rise, operators need a partner who can help them prepare to meet these challenges. PSP is recognized in the industry for offering complete programs and transparency by providing state-of-the-art detailed reports reflecting all quarterly earnings by manufacturer and product. Our customized reporting enables PSP and the operator to recognize high volume products and categories, identify where their money is expended and target opportunities to maximize rebate money and reduce food costs!

The program is free for VRLTA members and enrollment is easy. Just download and complete the enrollment and distributor data release authorization forms at the link below, then send to our Program Administrator, Kristen Menniti.

Kristen Menniti, Marketing & Sales Director | 201.968.5505

MRP Enrollment Form


Do I need to spend a certain amount of money to earn rebates?

No minimum purchase is required. However, total rebates earned must exceed $10 per quarter in order to receive payment.

Will I need to change Distributors?

No. You can buy from any participating distributor.

Will I need to change brands I am buying?

No. The program is voluntary so you do not NEED to change anything. You will be provided a listing of the “Preferred Manufacturers” who offer rebates. The more eligible items you purchase from the “preferred manufacturers, the more rebates you will earn. This is solely your decision.

How will I know what items qualify for rebates?

Upon enrollment, PSP will send you a list of “Preferred Manufacturers” with categories of rebated items and will send updates when they become available. Contact PSP at any time with questions.

Will I need to pay any additional fees to participate?

No. Current Association members are eligible to participate at no additional fees above current membership dues.

Is there a limit to what I can earn?

No earning limits apply. The more you participate, the more you earn!

Are the rebates by the case or per pound?

This depends upon the product. Contact PSP for specifics.

If I receive incentives from my distributor, can I also participate in this program?

Each situation is different, contact PSP to discuss specifics to determine eligibility for participation. For example, if a distributor is offering a “special of the month” or “coupon vouchers” for a certain item, you may be able to take advantage of the “special” in addition to the program.

If I am a franchisee, can I participate in the program?

Contact PSP to discuss your particular situation to determine if participation is an option.

2018 VRLTA Partners