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A New Beginning | VHTA Becomes VRLTA

Wednesday, November 18, 2015  
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A New Beginning

A little more than 22 years ago, VHTA was formed when the Virginia Hotel & Motel Association, the Virginia Restaurant Association and the Virginia Travel Council merged.

On Monday, November 16th at the VA-1 Tourism Summit, our Association opened a new chapter when we changed our name to the Virginia Restaurant, Lodging & Travel Association.

We made this change to better align our brand with our member base and ensure that our elected officials and key stakeholders know who we are and who we represent.

Thank you to all of our members for helping us through this process. A refreshed website and social media channels are now live. We look forward to sharing more exciting news in the weeks and months to come.

Read the full press release or watch the video announcement.

2018 VRLTA Partners