ONE STRONG VOICE FOR TOURISM
The Virginia Restaurant, Lodging & Travel Association (VRLTA) has represented the Commonwealth’s restaurants, hotels and travel attractions for nearly 80 years.
The Association began in the 1930s and ‘40s as three separate associations with a common goal—protecting the hospitality and tourism industries of Virginia. In 1993, the Virginia Hotel & Motel Association, Virginia Restaurant Association and Virginia Travel Council came together under the umbrella Virginia Hospitality & Travel Association.
Today, the association operates as the Virginia Restaurant, Lodging & Travel Association. A name that honors the roots of the three originating establishments. A designation that clearly aligns our brand with our member base and ensures Virginia’s elected officials know who we represent.
