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News & Press: News & Updates

March 2016 STR Destination Report

Wednesday, April 27, 2016  
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Three months into the year, and Virginia has continued it's trend of outpacing the National percentage growth figures in RevPAR and Occupancy, as seen below. Unfortunately, ADR still lags behind the National Average. Year-to-date, this means that Virginia is improving occupancy and RevPAR much faster than the National figures. Likewise however, ADR paces behind. 

Regions performing strong against national average YTD through March:

  • Staunton/Harrisonburg — RevPAR: 14.1% to US 2.7% | Occupancy: 9.5% to US -0.5%
  • Williamsburg — RevPAR: 23.1% to US 2.7% | Occupancy: 14.0% to US -0.5% | ADR 8.% to US 3.2%
  • Virginia Beach — RevPAR: 11.9% to US 2.7% | Occupancy: 9.1% to US -0.5%
  • Norfolk/Portsmouth — RevPAR: 10.9% to US 2.7%

March 2106 STR Destination Report Infographic

Note: Percent change is calculated based on same-time-last year—February 2016 compared to March 2016.


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