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News & Press: News & Updates

December 2015 STR Destination Report

Tuesday, January 19, 2016  
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Year-to-Date, both RevPAR and Occupancy showed stronger growth than the national equivalents, 7.4% to 6.3% and 3.2% to 1.7% respectively. ADR was only behind the national growth by .4 percentage points, 4.0% (VA) to 4.4% (US). 

Regions performing strong against national average YTD:

  • Richmond+ — RevPAR: 12.5% to US 6.3% | ADR: 10.5% to US 4.4%
  • Staunton/Harrisonburg — Occupancy: 4.5% to US 1.7%
  • Williamsburg — RevPAR: 10.2% to US 6.3% | Occupancy: 6.2% to US 1.7%
  • Norfolk/Portsmouth — Occupancy: 6.3% to US 1.7% 

December 2015 STR Destination Report Infographic

Note: Percent change is calculated based on same-time-last year—December 2014 compared to December 2015.


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