July 2015 STR Destination Report
Friday, August 21, 2015
Posted by: Seth Petersen
July’s STR Destination report for Virginia includes both positive and negative news for the state. While growth continues across all three facets, RevPAR did not keep pace with the national growth in July.
RevPAR — VA 7.7% to U.S. 8.3%
Occupancy — VA 3.7% to U.S. 2.3%
ADR — VA 3.9% to U.S. 5.9%
Despite the July RevPAR regression, Year-to-date Virginia’s percentage growth continues to exceed the national figures (8.7% to 7.4%) and Occupancy (3.7% to 2.3%). YTD ADR also lost .3 percentage points on the national numbers (4.5% to 5.0%) still falls behind.
Note: Percent change is calculated based on same-time-last year—July 2014 compared to July 2015.